$(".con>ul>li").on("click",function(){
var idx = $(".con>ul>li").index(this);
$(".con .pop>div").stop().fadeOut(500);
$(".con .pop>div").eq(idx).stop().fadeIn(500);
return false;
});
$(".close").click(function(){
$(".bk").stop().fadeOut(500);
return false;
});
<div>
<section class="con">
<h3>Click ↓</h3>
<ul>
<li><a href="">a</a></li>
<li><a href="">b</a></li>
<li><a href="">c</a></li>
<li><a href="">d</a></li>
</ul>
<div class="pop">
<div class="bk">1<button class="close">닫기</button></div>
<div class="bk">2<button class="close">닫기</button></div>
<div class="bk">3<button class="close">닫기</button></div>
<div class="bk">4<button class="close">닫기</button></div>
</div>
<div>
</section>
<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js"></script>